Archives of #Cannabis Digital Marketing

As we brink on an evolution of mainstream cannabis integration and regulatory conception, brands are taking notice of the opportunities, and working to step up their cannabis marketing strategy. At such a pivotal point, now is the time to take stock of your position and goals, and see if your message matches the mark. It’s well known that nothing comes easily in the cannabis industry, but with a little direction and creativity, building your cannabis brands awareness isn’t impossible.

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The cannabis community is nothing if not imaginative. Locked in a competitive scramble to convince the consumer why theirs is the brand to beat, it’s little wonder so many marketing strategies reflect this colorful race for originality. From campaigns that appeal to old school hippie types, through to images, ambiance and vernacular traditionally reserved for Michelin star menus, artworks, and ultra-fine wines, the industries branding brains are as diverse as the strains they’re employed to publicize.

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