Marketing Cannabis on Instagram
Looking for ways to market your dispensary on Instagram?
Instagram is becoming ever more popular social media channel for marketing cannabis brands and CBD products, but how effective is it at converting your followers into repeat customers? Is it a worthwhile investment in your marketing strategy?
A report from Facebook may help to put your mind at ease. This report found that Instagram users who use cannabis take inspiration from the people, brands, and dispensaries that they find in their feeds. The report further stated that Instagram does more than raise awareness—it also generates sales. Of those surveyed, 54% reported that they made a purchase after seeing a product or service on Instagram.
Knowing this, we can see that Instagram is, indeed, a useful means for you to market your dispensary, but how can you best accomplish this? Keep reading!