Archives of Dispensary Digital Marketing

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Removing Noindex From Your Robots.txt Files

Well, it’s official now. Google is sending out reminders to webmasters that they need to stop relying on noindex in their robots.txt file. Google will be removing support for the noindex directive altogether and is notifying many within the SEO community.

The notification itself comes in the form of a message in Google Search Console with a subject line reading, “Remove ‘noindex’ statements from the robots.txt of…” The body of the message goes on to say that Google never officially supported the rule, and that it will cease to function on September 1, 2019. It then directs the reader to the help centre for information on how to remove it.

Google announced the cut-off date of September 1 more than a month ago and is now working to ensure that the news spreads by sending out these reminders.

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Marketing Cannabis on Instagram

Looking for ways to market your dispensary on Instagram?

Instagram is becoming ever more popular social media channel for marketing cannabis brands and CBD products, but how effective is it at converting your followers into repeat customers? Is it a worthwhile investment in your marketing strategy?

A report from Facebook may help to put your mind at ease. This report found that Instagram users who use cannabis take inspiration from the people, brands, and dispensaries that they find in their feeds. The report further stated that Instagram does more than raise awareness—it also generates sales. Of those surveyed, 54% reported that they made a purchase after seeing a product or service on Instagram.

Knowing this, we can see that Instagram is, indeed, a useful means for you to market your dispensary, but how can you best accomplish this? Keep reading!

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Dispensary SEO Tips

Although SEO seems at first glance to be a fairly simple thing, it is actually quite involved, and requires experience to get it right. Even once the basics are understood, Google has a habit of continually changing and updating their algorithms, requiring marketers to change and evolve to keep up.

It’s not too surprising then, that in the emerging cannabis industry, many are having some difficulty learning how to leverage search engines for digital marketing purposes.

Here are some tips to help you with your cannabis dispensary SEO.

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Reasons to Hire A Cannabis Dispensary Digital Marketing Company

There are a variety of reasons why you might want to hire a digital marketing company for your cannabis dispensary. Many restrictions have been put on the advertising of medical marijuana and recreational cannabis. As a result, effective digital marketing and Search Engine Optimization (SEO) for your site requires more experience and knowledge than ever before.

This new market is exploding and will require creative thinking and intense effort to be competitive. With that in mind, here are some reasons why you need to hire a cannabis dispensary digital marketing agency.

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