As we brink on an evolution of mainstream cannabis integration and regulatory conception, brands are taking notice of the opportunities, and working to step up their cannabis marketing strategy. At such a pivotal point, now is the time to take stock of your position and goals, and see if your message matches the mark. It’s well known that nothing comes easily in the cannabis industry, but with a little direction and creativity, building your cannabis brands awareness isn’t impossible.
Revamping the Devils Weed: How Cannabis Companies are Breaking Away from the Plants Dark Marketing Roots
The cannabis community is nothing if not imaginative. Locked in a competitive scramble to convince the consumer why theirs is the brand to beat, it’s little wonder so many marketing strategies reflect this colorful race for originality. From campaigns that appeal to old school hippie types, through to images, ambiance and vernacular traditionally reserved for Michelin star menus, artworks, and ultra-fine wines, the industries branding brains are as diverse as the strains they’re employed to publicize.
Only a year after Canada legalized recreational cannabis it has already become a multibillion-dollar enterprise. As only the second country in the world to enter this uncharted territory, the journey from the underground to the high street has not been without trials, particularly for cannabis marketing firms. As the canaries in the cannabis coal mine, even the best marketing firms realized that safely circumnavigating Health Canada’s regulatory minefield would require a new batch of fresh, creative solutions.
Press Release – 4th October 2019
Body and Mind (CNSX: BAMM) is a well capitalized, experienced US Multi-State Operator with operations in Nevada, California, Arkansas and Ohio. Body and Mind is marqui lifestyle brand with award winning strains, oils, extracts and edibles. Body and Mind is dedicated to increasing shareholder value by focusing resources on improving operational efficiencies, facility expansions, state licensing opportunities as well as mergers and acquisitions.
The LiT Agency is North America’s Premier Google Partner Agency specializing in digital marketing for the cannabis industry. The LiT Agency is a sister agency to Marwick Marketing Inc; ranked 18th fastest growing company in Western Canada in 2019.
The partnership will take Body and Mind to the next level with state-of-the-art digital marketing solutions across multi-channels.
“Marketing in a digital world changes daily, as consumers become more savvy and technology advances. The way customers search for products has changed.” Said Christian Thomson, CEO of The LiT Agency. “At LiT we understand how, when and why people search using data driven metrics to put out clients in front of customers at the time of intent. We are looking forward to working alongside Body and Mind”
Body and Mind selected The LiT Agency due to it’s proven experience in digital marketing with cannabis firms across North America.
For more details about Body and Mind visit https://bamcannabis.com
For more details about The LiT Agency visit https://thelit.agency
For more details about Marwick Marketing Inc visit http://marwickmarketing.com
Well, it’s official now. Google is sending out reminders to webmasters that they need to stop relying on noindex in their robots.txt file. Google will be removing support for the noindex directive altogether and is notifying many within the SEO community.
The notification itself comes in the form of a message in Google Search Console with a subject line reading, “Remove ‘noindex’ statements from the robots.txt of…” The body of the message goes on to say that Google never officially supported the rule, and that it will cease to function on September 1, 2019. It then directs the reader to the help centre for information on how to remove it.
Google announced the cut-off date of September 1 more than a month ago and is now working to ensure that the news spreads by sending out these reminders.
Looking for ways to market your dispensary on Instagram?
Instagram is becoming ever more popular social media channel for marketing cannabis brands and CBD products, but how effective is it at converting your followers into repeat customers? Is it a worthwhile investment in your marketing strategy?
A report from Facebook may help to put your mind at ease. This report found that Instagram users who use cannabis take inspiration from the people, brands, and dispensaries that they find in their feeds. The report further stated that Instagram does more than raise awareness—it also generates sales. Of those surveyed, 54% reported that they made a purchase after seeing a product or service on Instagram.
Knowing this, we can see that Instagram is, indeed, a useful means for you to market your dispensary, but how can you best accomplish this? Keep reading!
Although SEO seems at first glance to be a fairly simple thing, it is actually quite involved, and requires experience to get it right. Even once the basics are understood, Google has a habit of continually changing and updating their algorithms, requiring marketers to change and evolve to keep up.
It’s not too surprising then, that in the emerging cannabis industry, many are having some difficulty learning how to leverage search engines for digital marketing purposes.
Here are some tips to help you with your cannabis dispensary SEO.
There are a variety of reasons why you might want to hire a digital marketing company for your cannabis dispensary. Many restrictions have been put on the advertising of medical marijuana and recreational cannabis. As a result, effective digital marketing and Search Engine Optimization (SEO) for your site requires more experience and knowledge than ever before.
This new market is exploding and will require creative thinking and intense effort to be competitive. With that in mind, here are some reasons why you need to hire a cannabis dispensary digital marketing agency.