Marketing Industry Braces Itself for Cannabis 2.0
Only a year after Canada legalized recreational cannabis it has already become a multibillion-dollar enterprise. As only the second country in the world to enter this uncharted territory, the journey from the underground to the high street has not been without trials, particularly for cannabis marketing firms. As the canaries in the cannabis coal mine, even the best marketing firms realized that safely circumnavigating Health Canada’s regulatory minefield would require a new batch of fresh, creative solutions.
