As we brink on an evolution of mainstream cannabis integration and regulatory conception, brands are taking notice of the opportunities, and working to step up their cannabis marketing strategy. At such a pivotal point, now is the time to take stock of your position and goals, and see if your message matches the mark. It’s well known that nothing comes easily in the cannabis industry, but with a little direction and creativity, building your cannabis brands awareness isn’t impossible.
Revamping the Devils Weed: How Cannabis Companies are Breaking Away from the Plants Dark Marketing Roots
The cannabis community is nothing if not imaginative. Locked in a competitive scramble to convince the consumer why theirs is the brand to beat, it’s little wonder so many marketing strategies reflect this colorful race for originality. From campaigns that appeal to old school hippie types, through to images, ambiance and vernacular traditionally reserved for Michelin star menus, artworks, and ultra-fine wines, the industries branding brains are as diverse as the strains they’re employed to publicize.
Only a year after Canada legalized recreational cannabis it has already become a multibillion-dollar enterprise. As only the second country in the world to enter this uncharted territory, the journey from the underground to the high street has not been without trials, particularly for cannabis marketing firms. As the canaries in the cannabis coal mine, even the best marketing firms realized that safely circumnavigating Health Canada’s regulatory minefield would require a new batch of fresh, creative solutions.
Press Release – 4th October 2019
Body and Mind (CNSX: BAMM) is a well capitalized, experienced US Multi-State Operator with operations in Nevada, California, Arkansas and Ohio. Body and Mind is marqui lifestyle brand with award winning strains, oils, extracts and edibles. Body and Mind is dedicated to increasing shareholder value by focusing resources on improving operational efficiencies, facility expansions, state licensing opportunities as well as mergers and acquisitions.
The LiT Agency is North America’s Premier Google Partner Agency specializing in digital marketing for the cannabis industry. The LiT Agency is a sister agency to Marwick Marketing Inc; ranked 18th fastest growing company in Western Canada in 2019.
The partnership will take Body and Mind to the next level with state-of-the-art digital marketing solutions across multi-channels.
“Marketing in a digital world changes daily, as consumers become more savvy and technology advances. The way customers search for products has changed.” Said Christian Thomson, CEO of The LiT Agency. “At LiT we understand how, when and why people search using data driven metrics to put out clients in front of customers at the time of intent. We are looking forward to working alongside Body and Mind”
Body and Mind selected The LiT Agency due to it’s proven experience in digital marketing with cannabis firms across North America.
For more details about Body and Mind visit https://bamcannabis.com
For more details about The LiT Agency visit https://thelit.agency
For more details about Marwick Marketing Inc visit http://marwickmarketing.com
Well, it’s official now. Google is sending out reminders to webmasters that they need to stop relying on noindex in their robots.txt file. Google will be removing support for the noindex directive altogether and is notifying many within the SEO community.
The notification itself comes in the form of a message in Google Search Console with a subject line reading, “Remove ‘noindex’ statements from the robots.txt of…” The body of the message goes on to say that Google never officially supported the rule, and that it will cease to function on September 1, 2019. It then directs the reader to the help centre for information on how to remove it.
Google announced the cut-off date of September 1 more than a month ago and is now working to ensure that the news spreads by sending out these reminders.
Looking for ways to market your dispensary on Instagram?
Instagram is becoming ever more popular social media channel for marketing cannabis brands and CBD products, but how effective is it at converting your followers into repeat customers? Is it a worthwhile investment in your marketing strategy?
A report from Facebook may help to put your mind at ease. This report found that Instagram users who use cannabis take inspiration from the people, brands, and dispensaries that they find in their feeds. The report further stated that Instagram does more than raise awareness—it also generates sales. Of those surveyed, 54% reported that they made a purchase after seeing a product or service on Instagram.
Knowing this, we can see that Instagram is, indeed, a useful means for you to market your dispensary, but how can you best accomplish this? Keep reading!
Getting noticed is important for any business. Being able to reach your audience is the only way to succeed and grow. Depending on the market around your cannabis company, there can be plenty of competition, from small local businesses to large corporations, so you need to find a way to stand out. This can be difficult for anyone, but cannabis brands face a few extra problems.
Strict advertising restrictions mean that cannabis marketing and promotion can be challenging. It is for that reason that having your content be highly visible online is one of your most effective means of promoting your dispensary.
Being at the top of Google gives you the visibility you need. Here are some ways to improve your search engine optimization to get your dispensary website to the top of Google.
- Google My Business
One of the very first things that you should be doing is claiming your Google My Business (GMB) page. This is an extremely valuable local search asset. Once claimed, your business profile appears on the first page of results when customers search for dispensaries on Google Search or Google Maps.
This act alone makes it much easier for you to create and update your Google Business Profile.
- Bing Places for Business
Hot on the heels of claiming your GMB page, you should be claiming your Bing Places for Business account. You probably think of Google right away when you think of online search. Most people do. You may not be aware, however, that when it comes to search, Bing has a respectable 33% market share. This is not something to overlook.
Use Bing Places to optimize the website, URL, locations, and phone number of your business. This is one of the easiest, yet most effective means of improving your dispensary’s SEO and local visibility.
- Choose the Right Category
This might not seem like the most important thing you can do, but in truth, choosing the right category for your business in GMB and Bing Places is very helpful for your local SEO strategy. When creating and setting up your accounts, be sure to choose the proper categories. Ideally, you should also choose as few as possible, while selecting the most accurate.
Choosing your category allows you to inform GMB and Bing Places about what precisely your website is about. This is particularly important for those seeking the dispensary closest to them. It is also important when you are trying to rank for targeted, relevant keywords.
- Add Some Photos
Here’s another tip that, while simple, can have an impact: add some photos of your dispensary and various locations. You can include images of your product, or even your customers, provided you have their permission. Anything that is relevant can help to build your credibility and aid in your local ranking.
Make sure that your photos’ file names are optimized by adding your info (dispensary name, address, etc.) to the photo file when you upload them.
- Claim Your Listing on Review Sites
While we are claiming things, let’s also go ahead and claim your listing on review sites. Do not make the mistake of overlooking them as some businesses do, or—worse yet—waiting until there is a bad review posted on a public website.
After claiming your search engine business pages, claim your dispensary’s listing on the popular review websites. There are several, but some of the most important include Google Reviews, Yelp, BBB, Angie’s List, and Glassdoor.
Claiming your listing means that you will be able to control how you respond to any reviews you receive, positive or negative.
- Push for Good Reviews
Now that you have claimed your listings, put in some good hard work to earn yourself some positive reviews. While there are many factors to consider when determining search rank, positive customer reviews demonstrate three things that search engines like to see: authority, trust, and relevance.
Getting a good review directly on Google will help you even more than reviews on the other popular sites. Google even states that positive reviews improve your visibility in search.
According to Shopify, 93% of customers have their buying decisions influenced by reviews that they read online.
Aside from the boost to SEO, reviews also give you better insight into the thoughts of your customers. Are you doing something right? Are you doing something wrong? Your customers will tell you.
- Social Media
You probably knew this one was coming after all social media plays a large part in the lives of countless users. If your social profiles are optimized and have a good rate of engagement, they can appear in local search results.
Google watches for social signals—the likes, shares, votes, and pins received on social media—because they provide details of what’s trending and relevant to queries. This information is useful to their search algorithm.
If your brand is being liked, shared, or otherwise talked about, this improves your ranking in the Search Engine Results Page (SERP).
- Mobile Responsiveness
Google places a great deal of emphasis on user experience and satisfaction. With the trend toward mobile search, it is important to have a website that is responsive to mobile devices, especially smartphones.
According to Google, more than 51% of smartphone users have discovered new products and companies while using their smartphones, and 89% of those who have a positive brand experience on mobile is likely to recommend that brand.
Getting your dispensary website to the top of Google takes a bit of work and practice, but once you have learned how to position yourself at the top of the search results, you will reap the rewards in improved visibility and greater traffic flow to your website.
Although SEO seems at first glance to be a fairly simple thing, it is actually quite involved, and requires experience to get it right. Even once the basics are understood, Google has a habit of continually changing and updating their algorithms, requiring marketers to change and evolve to keep up.
It’s not too surprising then, that in the emerging cannabis industry, many are having some difficulty learning how to leverage search engines for digital marketing purposes.
Here are some tips to help you with your cannabis dispensary SEO.
There are a variety of reasons why you might want to hire a digital marketing company for your cannabis dispensary. Many restrictions have been put on the advertising of medical marijuana and recreational cannabis. As a result, effective digital marketing and Search Engine Optimization (SEO) for your site requires more experience and knowledge than ever before.
This new market is exploding and will require creative thinking and intense effort to be competitive. With that in mind, here are some reasons why you need to hire a cannabis dispensary digital marketing agency.
The next wave in cannabis legalization is set to hit Canada at the end of the year, this time in the form of edibles. Cannabis-infused edibles are expected to be big business, with sales anticipated to reach $4.1 billion by 2022. To begin with, however, Canadians should expect a very limited selection to appear online and in stores.