You’ve probably heard the expression “lit” used to describe something or someone that is particularly good. Something that is truly amazing is often described as lit. You may also have heard the words used to describe someone who is intoxicated, which is actually a bit closer to the original meaning.
The term was used several decades ago in the 50’s and 60’s. Jazz musicians at the time used the word to describe a fellow musician who was becoming intoxicated but only to the point where they were able to relax and give a better performance. A musician who was just drunk enough was considered to be lit or in the so-called “sweet spot.” They would stop short of becoming too drunk, avoiding any motor skill impairment.
The sweet spot was the point at which everything came together in the right amounts to produce the desired effect -- delighting the audience with a performance to be marveled at. So, how did we come to adopt that name?
Well, frankly, we do believe our team is LiT. That is to say, we feel that all the right elements have come together to create that “sweet spot” in which we now reside. These elements include our team of 16 experts in local marketing who have a combined total of more than 110 years of experience dealing with SEO, branding, website design, PR, social media, and marketing. We use these skills to help companies find new customers, as well as nurture previously existing ones. We make use of the latest digital marketing big data, and we watch social trends to provide you with the best marketing solutions so that we can grow together.
The term was used several decades ago in the 50’s and 60’s. Jazz musicians at the time used the word to describe a fellow musician who was becoming intoxicated but only to the point where they were able to relax and give a better performance. A musician who was just drunk enough was considered to be lit or in the so-called “sweet spot.” They would stop short of becoming too drunk, avoiding any motor skill impairment.
The sweet spot was the point at which everything came together in the right amounts to produce the desired effect -- delighting the audience with a performance to be marveled at. So, how did we come to adopt that name?
Well, frankly, we do believe our team is LiT. That is to say, we feel that all the right elements have come together to create that “sweet spot” in which we now reside. These elements include our team of 16 experts in local marketing who have a combined total of more than 110 years of experience dealing with SEO, branding, website design, PR, social media, and marketing. We use these skills to help companies find new customers, as well as nurture previously existing ones. We make use of the latest digital marketing big data, and we watch social trends to provide you with the best marketing solutions so that we can grow together.
